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Q:  What is Pay Per Call?

A:  Pay Per Call is an advertising service that connects search consumers with your business by phone. You don’t need a website to participate because Pay Per Call ads, which appear in prominent search engine results and directories, drive business directly to your phone.  

Q:  How can Pay Per Call help grow my business?

A:  Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website. Phone leads are a proven way to build customer relationships and open and close sales. On a more practical level, Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories. As a Pay Per Call advertiser, consumers contact you at the phone number and times that you specify.  

Q:  How does Pay Per Call work?

A:  Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an eCommerce website. For search engine and directory consumers, Pay Per Call works like this: Consumers search for merchants or service providers in a designated geographic area. Then, relevant Pay Per Call ads appear in search results. When your business’s ads appear in search results, consumers can reach you via the toll-free numbers that is provided in your Pay Per Call ads. These toll-free numbers forward calls directly to your business number as well as track calls for billing and reporting purposes. You set a maximum Max Price Per Call that you are willing to pay for a call from a potential customer.  

Q:  Where will my Pay Per Call ads appear?

A:  Create a single ad with PayPerCallPros.com and it will be displayed in search results across the entire Ingenio Advertising Network, which includes Web search, Internet Yellow Pages, mobile search, and free directory assistance providers.

Q:  How much does it cost to use Pay Per Call?

A:  Pay Per Call is free for consumers to use. As a Pay Per Call advertiser, the fee for each call received from your Pay Per Call ad is based on the Max Price Per Call you set. However, with Auto-Bidding you are only charged $0.01 more than the next highest competitor’s Max Price Per Call at the time of the call.  

Q:  How does Pay Per Call differ from click-based advertising?

A:  Pay Per Call differs from click-based advertising because it uses a phone call as the billable event, rather than a click. As a Pay Per Call advertiser, you pay only when your Pay Per Call ads generate a call to your business, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. With Pay Per Call, the majority of businesses can participate—including the nearly 13.8 million small businesses that don’t have a website.  

Q:  Which calls are charged and which calls are not?

A:  To ensure you get maximum value, you are not charged in the following situations: Followup calls: Only the first call from a phone number will be charged within a 3-day period. Short calls: You will not be charged because most likely the lead was not valuable. Hang-ups & Unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses. User Paused: You will not be charged if you receive a call when your ad is paused. Other new phone call leads delivered to your ring-to number will be charged, so be ready to receive calls when your ad is live. 

Q:  How can I increase the number of calls I receive?

A:  To improve the effectiveness of your ad, you can: Make sure your ad fully and accurately describes the products or services you deliver, increase the geographic area your targeting, and you can increase your ad’s max price per call relative to your competitors’ ads so your ad will appear higher in the search results.

Q:  Which phone number should I use as my ring-to number for my Pay Per Call ad?

A:  We suggest you use your business phone as your ring-to number. If you use a cell phone and are outside the coverage area your calls may go to voicemail and will be charged as Pay Per Call leads.  

Q:  How can I manage when I receive calls?

A:  We will assist you in determining if you would like to receive calls on a schedule and if so we will automatically turn your ads on and off at the specified times on the specified days. 

Q:  How do I select the best categories for my business?

A:  To get the most highly-qualified customers calling, a PayPerCallPros.com consultant will work with you to determine the most relevant categories for your business.